When it comes to attracting quality backlinks, “Content Is The Way Forward”! How many of you know that for 90% of marketers, content pieces are the main strategy for attracting more backlinks? That’s why, ultimately, well-crafted content lies at the heart of any digital marketing strategy. LinkedIn’s professional network and authority make it perfect for […]
Did you know social media penetration was just under 1 billion users worldwide in 2010 and is expected to surpass 3 billion users by the end of 2023.? Gone are the days when individuals used to log on to their computers to search on the web. Now is the era of surfing social media. Advertising […]
Can a page’s loading time impact its SEO? A resounding Yes! Page speed is a direct ranking factor since Google’s Algorithm Speed Update. While designing any website, the developers often spend significant time optimizing page speed to improve user experience. Earlier Google gave higher rankings to faster-loading websites than slower ones. It leads to the […]
Are you among those who strive to drive more local customers to visit your business?If yes, here is the best way to increase the footfall of local customers. You must invest in local search engine optimization (SEO). 49% of consumers like to buy from brands with a local presence. Building your local presence impacts people […]
Were you aware that if Google can’t crawl or index your website, you can’t rank? That is where the importance of technical SEO comes in. Irrespective of the size or nature of the business, technical SEO is crucial for business success. Just like off-page or non-technical on-page SEO, technical SEO begins the moment you start […]
The digital marketing landscape is reliably unpredictable and advancing at a rapid pace. Hope you all agree to it! While 90s fashion trends have made a strong comeback, staying abreast of evolving digital marketing trends presents a more challenging task. From the rise of personalized experiences fueled by data-driven insights to the growing importance of […]
Did you know that 97% of marketers think their business has success with content marketing? Content marketing is no longer a necessary strategy for businesses. Instead, it has become the must-have strategy for businesses aiming to educate, engage, and convert the target audience. As 70% of consumers prefer to learn about a product or service via […]
Did you know SEO is the secret ingredient to the success recipe of every business? Yes. it is! Ok! Just think, when did you look on the third page of a Google Search? Let me guess, more slightly you never go that far in your search. Isn’t it? That is exactly the same for 90% […]
Do you know paid ads are one of the most important channels in your digital arsenal? Paid advertising refers to online advertising that one pays for and it has a 200% ROI. Paid ads are high-powered as they empower the marketer to segment their target audiences. Additionally, offer personalized/specific ads to potential customers. There are […]
In today’s hyper-competitive digital era, traditional marketing strategies have evolved into the more targeted and dynamic realm of digital marketing. The materialization of the internet and social media has fundamentally changed the way businesses connect with their audiences and promote their products/services. The shift from traditional to digital has led to a fundamental transformation in […]