Nowadays, influencer marketing has become one of the most famous forms of online advertising. Daily, millions of internet users browse social media for entertainment, inspiration, and product suggestions.
In this blog, we will explore everything about the impact of influencers on brand growth and influencer marketing with some examples too. Social media marketing firms
play a crucial role in leveraging influencer partnerships to enhance brand visibility and engagement.
When did Influencer Marketing Begin?
Earlier than you might think, actually! Celebrity sponsorship and endorsements are nothing new, of course: pottery company Wedgwood described their products as ‘Queen’s Ware.’. The queen in question? Queen Charlotte—who enjoyed a lengthy reign that started all the way back in 1761.Fictional brand characters, meanwhile, are often viewed as pioneers, almost proto-influencers that encouraged people to part with their cash. We can count Homepride Fred, Uncle Ben, and even jolly old Saint Nick from those iconic Coca-Cola ads in this method’s ranks.Let’s look at the more recent past, though. What comes to mind when we think of what influencer marketing is today? With the increased use of social media in the 2010s, along with the ongoing rise of reality TV and vlogging, this period saw brands increasingly work with celebrities and other visible figures to amplify their products and encourage the public to buy them.Since then, it’s shown no signs of slowing down, despite a YouGov study showing that a whopping 96% of UK consumers said they did not trust influencer marketing back in 2019—put a pin in this because consumer trust is something we’ll return to later on.
