When it comes to attracting quality backlinks, “Content Is The Way Forward”! 

How many of you know that for 90% of marketers, content pieces are the main strategy for attracting more backlinks?   

That’s why, ultimately, well-crafted content lies at the heart of any digital marketing strategy. LinkedIn’s professional network and authority make it perfect for hosting content that will engage your audience and get you some very valuable backlinks. 

Professional SEO consultant, before getting into link building, need to understand the crucial role of high-quality content that can help them attract quality links. 

But how to create such highly engaging LinkedIn Content?  

Let us understand some key factors contributing to engaging with quality backlinks and, hence, enhancing one’s online presence in this digital era.   

Understanding Quality Backlinks

Before we understand how to attract the right high-quality backlink, it is crucial to understand what a quality backlink is. This way, this guide not only explains quality content formation but also brushes your knowledge for links as well. 

A quality backlink may be defined as a link from another website that could guide users to your website, thereby showing the credibility and authority of the website. Backlinks of great quality might turn into an indicator of how well your website does concerning SEO and online presence. 

In other and easier words, a quality backlink means getting a link from an authoritative and reputable site that refers users to your site. Backlinks get their value from three sources: the website’s authority giving you a link, the relevance of the content, and the context within which the link is placed. 

What Makes A Backlink “QUALITY”? 

A good backlink would generally be from a site that has high domain authority, relevant content and is naturally placed. Keep the below factors in mind: 

• Domain Authority: Links from high domain authority sites have more value.
• Relevance: Links from websites that are relevant to your industry or niche.
• Contextual Placement: Links are organic and relevant to the content and not in footers or sidebars. 

Remember that the number of quality backlinks you will need shall depend upon the nature of your business and the competition. Nevertheless, as a general guideline, what you really want is diversified and quality steady streams of backlinks. Once again, it is not the quantity that will matter but the quality. 

Why are Quality Backlinks Important? 

One of the major cornerstones in the highly competitive world of digital marketing for a successful SEO strategy is quality backlinks. Let us go into some detail on why these backlinks are so important and how they can help a digital strategy as a whole.

• Better search rankings: Quality backlinks will educate search engines that your website is of quality, thus improving its search rankings.

• More website traffic: Backlinks from high-traffic sites will lead to more traffic to your website.

• Stronger domain authority: The more quality backlinks you build, the more robust your domain authority will be, a significant ranking factor in SEO.

• Credibility and trust: Links from authoritative resources enhance your website’s credibility and reliability.

• Higher Referral Traffic: A backlink will drive some targeted traffic from relevant websites and industry sources.  

• Improved Indexing: High-quality backlinks are those that search engines will use to crawl and index your website effectively.

• Brand Visibilities: Backlinks coming from famous sites increase your brand’s visibility to all the other visitors.

• Competitive Advantage: Quality Links will help you be ahead of your competitors on the result pages of search engines.

• Authority Building: Links from authoritative websites increase your site’s authority and influence in your industry.

• Validation of Content: They validate the quality and relevance of your content to users and search engines alike. 

Amazing Ways To Create LinkedIn Content Attracting Quality Backlinks

As stated above, in the present era, content is what digital marketers consider the best solution for engaging with links. Continue reading the blog, and we’ll walk you through all ten amazing tricks to help you generate the best content for LinkedIn. 

1. Publish Long-Form Content

It’s no secret that long-form content attracts more backlinks since it’s likely to be full of information. Conduct effective research and the best content marketing strategy for the articles you post on LinkedIn and prove to be resourceful with your articles, providing valuable insights that other professionals or bloggers may link back to. These in-depth pieces get into the very details of the subject and provide a unique perspective or solution.

In fact, it has been discovered that long-form content that is more than 3,000 words in length averages 3,000 more backlinks when compared with shorter, typically sized blog posts.

2. Incorporate Visuals

These could include infographics, charts, and videos that really improve the engagement and backlinking potential. Of these, infographics are an extremely shareable asset, often referred to by other content creators. On this note, incorporating visually appealing, well-designed graphics into your LinkedIn posts will make your content more striking, easier to digest, and thus more attractive to shares and backlinks.

• Infographics and charts help in the visualisation of complex information and enhance user engagement.
• It’s what visuals do: They break up a long text, making your posts on the platform more readable and more appealing in general.
• Attention-engaging visuals can keep users engaged for a longer period, encouraging them to stay on your page.
• These attention-grabbing visuals can really travel well beyond LinkedIn to an external blog or website or even other social media—earning you backlinks in the process.

3. Leverage LinkedIn’s Publishing Platform

LinkedIn has an extremely resourceful publishing platform in the world of publishing long-form articles directly within the site. As such, it offers the opportunity to write and publish in-depth content, showcasing your expertise and allowing the community to get good value from it.

The articles you share on LinkedIn get indexed by search engines, which makes them more visible and appealing to any other sites looking to reference authoritative content. This will help increase your visibility within the site and also gain high-quality backlinks from other sources.

The authoritative nature of LinkedIn content will drive traffic and boost all other SEO efforts by way of picking up backlinks from other sites that matter to your industry.

4. Engage with Industry Influencers

Industry influencers can be of great use when looking to expand the reach and credibility of your content. You can do this by spotlighting them or having them write guest posts. Usually, influencers have large followings that will drive heaps of traffic to your posts on LinkedIn. This means the added advantage of their endorsement will translate into backlinks from their content and networks.

5. Create Data-Driven Content

Data-driven content is any information that communicates in a structured and detailed manner original research, surveys, or industry-specific statistics. Gathering and analysing unique data will allow you to create content with insights and actionable details that add value.

This strategy strengthens your credibility as an authority and increases the likelihood of other websites referring to and linking back to your content. Now, when other websites refer to your data, you get placed and build quality backlinks; this results in maximum exposure for your content and further enhances your reputation to drive more traffic to your site.

For example: You may want to survey industry trends and publish a comprehensive report about new SEO practices using engaging topics such as social media marketing, outsource link building and online reputation management. Such a report, full of data and visualisations, becomes one that others within the same industry will heavily reference. 

This will make others from other websites and blogs link back to your report, thereby increasing your authority and driving high-quality backlinks to your site.  

6. Write Compelling Case Studies

Case studies are an excellent means of proving your authority on a subject and, at the same time, showcasing the deliverables and results of your services or solutions. Do detailed case studies regarding successful projects or client outcomes and share them on your LinkedIn to show off. High-quality case studies often get referenced by other content creators or industry pubs that generally provide real value in backlinks. 

7. Optimize for SEO

Search engines optimise your LinkedIn content to achieve maximum views from people who are searching for your products or services, which will also allow you to increase the number of backlinks formed to your website. You can use the following tips for search engine optimisation:

• Use keywords such as international SEO link building and outsourced link building across all your LinkedIn content.
• Organise your content using clear headings and subheadings. It will give search engines and readers an easier way to navigate your content.
• Write good meta descriptions summarising your content and including key phrases.
• Add internal links to related information in your profile, and add external links to credible sources.
• Add alt text to the image, describing what it is all about. This will help search engines understand the context in which you have used a certain visual. 

8. Host Webinars and Live Events

Webinars or other events hosted on LinkedIn can create opportunities for link-building. You share your event links through posts and articles on LinkedIn, then request that attendees link back to your content or additional resources. Webinars and live events normally lead to some noise, most of the time driving more mentions and backlinks coming from the attendees and publications belonging to your niche. 

9. Encourage User-Generated Content

It will also drive huge engagement and attract very relevant backlinks if you incentivise your audience to create content around your brand or industry. For example, you can run some kind of engaging contest or challenge that encourages followers to share their personal experiences or insights on LinkedIn.

Not only will this engage your brand, but it will also create a community of content developers who will, quite naturally, link back to your original posts or articles. This brings authenticity and may create organic links when users refer to or share an experience with a brand to amplify its content reach and credibility across the web.

10. Network and Collaborate

This is where LinkedIn networking and collaboration often come in as an effective approach for building quality backlinks. Engage with like-minded professionals in their respective niches in those groups.

Building relationships with content creators and industry leaders opens up possibilities for guest posting, which involves creating content on other people’s platforms in order to garner backlinks.

Also, consider the collaboration of co-content projects, such as co-authored articles or webinars that may provide backlinks from audiences of both parties. Actually, by building relationships and focusing on these partnerships, you create rapport, and the chances for high-quality backlinks increase.

Apply these ten tricks, and you will considerably improve your LinkedIn content in its potential for attracting quality backlinks. The secret behind successful international SEO link building really is in creating great, engaging, relevant content that speaks to your audience and peers within the industry. 

Get In Touch With Us, And Experience The Nucleo Effect!  

Maximise your LinkedIn content to make a mark with the ultimate quality backlinks, and send any digital strategy through the roof. Be it better search rankings, more visibility, or even a stronger online presence, our experts at Nucleo Analytics will help you accomplish it all.  

At Nucleo Analytics we specialise in creating high-quality, compelling content on LinkedIn that increases your potential of getting high values on links to support your SEO. Our team of skilled digital marketers and expert content creators will understand the best practices of international SEO link building so you are confident in the quality and relevance of your post to engage with your target audience.

By linking strategic insight with creative excellence, we will create content that speaks and works. When you partner with us, you leverage our experience with a fresh point of view to drive real results and enhance your brand’s authority. 

What more do we have? Everything! When we say everything, we offer you quality services in every aspect of digital marketing. So if you are looking for the best agency to outsource link building or boost your online presence, get in touch with us today. 
We can be contacted easily through our website, by dropping a mail at info@nucleoanalytics.com, or you can also call us at 91- 959-209-7054.