Digital marketing success requires businesses to understand key performance indicators (KPIs) because these indicators optimize their campaign performance. The fundamental measurement tool in online advertising comprises ad impressions. Businesses require tracking ad impressions because they need to understand their definition. This article first explains what ad impressions mean and then analyzes their effects on marketing […]
Have you ever wondered for an advertiser, wherein the competition is so steep to be on top of the search engine page results what does a lower click-through-rate implies? Simple and straight – lesser traffic, leads, or sales. Undoubtedly, a higher Clickthrough Rate (CTR) has many advantages: an increase in website traffic, higher conversion rate, […]