Did you know social media penetration was just under 1 billion users worldwide in 2010 and is expected to surpass 3 billion users by the end of 2023.? Gone are the days when individuals used to log on to their computers to search on the web. Now is the era of surfing social media. Advertising […]
Have you ever wondered for an advertiser, wherein the competition is so steep to be on top of the search engine page results what does a lower click-through-rate implies? Simple and straight – lesser traffic, leads, or sales. Undoubtedly, a higher Clickthrough Rate (CTR) has many advantages: an increase in website traffic, higher conversion rate, […]
Can a page’s loading time impact its SEO? A resounding Yes! Page speed is a direct ranking factor since Google’s Algorithm Speed Update. While designing any website, the developers often spend significant time optimizing page speed to improve user experience. Earlier Google gave higher rankings to faster-loading websites than slower ones. It leads to the […]
Are you aware of the fact that 58% of B2B marketers reported increased sales and revenue in 2023? A big thank you to Content Marketing. Building consumer trust has become extremely challenging for businesses in the hyper-competitive digital landscape. To combat this challenge a powerful tool i.e. content marketing comes to the rescue. Content marketing […]
Are you willing to run PPC ad campaigns that yield positive results, right? A top-notch digital marketing company can rescue you. Customer expectations are consistently changing and so are the algorithms. As businesses sail through these changes they witness a huge competition with brands. Leveraging marketing strategies surely brings in results but it takes time. […]